How mastering multiple languages can unlock doors to international markets, enhance customer satisfaction, and drive significant revenue growth. A must-read for entrepreneurs, business owners, and marketers looking to expand their global footprint.
The power of translation and localization in driving business growth is evident in these compelling statistics:
Customer Engagement: 65% of consumers prefer content in their native language, even if imperfectly written.
Repeat Purchases: Businesses offering customer support in the client's native language see 75% more repeat purchases.
Missed Opportunities: A lack of localization leads to a 40% loss in potential business opportunities.
Consumer Preferences: 40% of individuals avoid purchasing from non-native language websites.
Market Value: The global language services industry was valued between $47.5 and $48.4 billion in 2020, rising to $51.6 billion in 2021.
Online Shopping Behavior: 76% of online shoppers prefer buying products with information in their native language.
Sales Impact: Localizing content boosts the probability of sales by over 50%.
Revenue Growth: Businesses investing in translation are 1.5 times more likely to see an increase in international sales revenue.
Campaign Performance: Localized campaigns outperform English-only campaigns by 86% in both click-throughs and conversions.
Language in E-commerce: 76% of online shoppers will not buy from websites in languages other than their own.
Business Success: The Bottom Line
Translation and localization are not just about crossing language barriers; they're about opening doors to new markets, creating deeper connections with customers, and driving significant business growth. In an increasingly interconnected world, the ability to communicate across languages is not just a skill—it's a strategic business asset.
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